Tezumi Insights

Two workers in traditional dress harvesting leaves by hand in a lush green tea field.
A term that has recently gained a lot of traction in the worlds of tea, coffee, wine, and even chocolate is the...
A carved, patterned chawan of bright-green matcha on a teal surface with a bamboo whisk and whisk holder behind.
There's no doubt that tea's energising and calming effects are one of the many reasons it has remained the world's favourite beverage...
An open hand holding a mound of freshly plucked green tea leaves above rows of tea plants.
Though the cultivation and harvesting of the tea leaves determines the quality of the raw material, the processing ultimately determines the final...
A hand cradling a fresh green tea shoot with new leaves growing in a sunlit tea field.
Since the earliest form of sencha was developed in 1738 by Nagatani Soen (永谷宗円), it has become by far the most popular...
Overhead view of thick, glossy bright-green koicha matcha in a grey stone bowl resting on a tatami mat.
In our Intro to Koicha guide, we introduced this richer form of matcha and presented a quick and easy method for making...
A hand whisking bright-green matcha with a bamboo chasen in a cream bowl, viewed from above.
As matcha’s popularity continues to rise in the West, the reports of its ‘superfood’ status and claims of its innumerable health benefits...
Close-up of vivid green matcha powder spread across a dark surface, showing its fine texture.
Perhaps Japan’s most iconic tea, matcha (抹茶) is a finely-ground powder produced by grinding tencha in a stone mill. In addition to...
A matcha latte with leaf latte art in a mint-green cup and saucer, with a small tin and a bamboo whisk on a wooden table.
Undoubtedly the most popular matcha-based drink, the matcha latte marries the deep, rich flavour of matcha with the mellow sweetness and creaminess...
A concentrated stream of bright-green matcha being poured into a mint-green cup on a saucer on a wooden surface.
Just as the infinite variety of coffee drinks—from lattes and flat whites to cappuccinos and cortados—rests on the solid foundation of a...