Tezumi Insights
In Part 1, I did my best to summarise 800 or so years of matcha production in order to provide the relevant...
Not so breaking news: there’s a matcha shortage. While there are already dozens and dozens of articles and podcasts about the shortage,...
Every year, around April and May, the Japanese tea world is thrust into “Shincha Season”. If you’ve been around Japanese green tea...
Though the cultivation and harvesting of the tea leaves determines the quality of the raw material, the processing ultimately determines the final...
As one of Japan’s most luxurious and exquisite styles of tea, gyokuro demands a careful and unique approach to brewing to get...
While a great tea will taste amazing when fresh, if it's not stored well, that taste can begin to fade. We're often...
If you’ve ever gone shopping for matcha (and if you’re reading this blog post, then I’m sure you have), you’ve undoubtedly come...
With matcha’s ever-growing popularity, it has never been easier to buy matcha outside of Japan. However, this explosion in availability did not...
As the wave of matcha mania continues to sweep across the world, it has become increasingly easy to find matcha and matcha-based...