Shincha

24 products

A mound of deep-green Senryu fukamushi sencha leaves, the finely broken needles typical of deep-steamed tea.
Overhead view of brewed Senryu sencha in a white cup, showing the cloudy bright yellow-green liquor.
Yamecha Kumaen
Senryu Fukamushi Sencha
Full-bodied and vibrant
$36.00
Shincha
Zansho Houjicha - closeup of the loose roasted houjicha leaves and stems
Zansho Houjicha - overhead view of the brewed amber houjicha in a white bowl
Azuma Chaen
Zansho Houjicha
Warm and comforting
From $6.00
Shincha
Asanagi Sencha - loose sencha tea leaves
Asanagi Sencha - overhead view of the brewed tea
Azuma Chaen
Asanagi Sencha
Soft and refreshing
$28.00
Shincha
A mound of dry Matsuba sencha leaves, dark green and tightly rolled.
Overhead view of brewed Matsuba sencha, a clear pale yellow-green liquor in a white cup.
Moriuchi Chanoen
Matsuba Sencha
Crisp and clear
From $6.00
Shincha
A mound of dry Shiranami kabusecha leaves, dark green and needle-shaped.
Overhead view of brewed kabusecha in a white cup, with a pale yellow-green liquor.
Yoshida Meichaen
Shiranami Kabusecha
Sweet and smooth
$40.00
Shincha
A mound of dark green Okumidori sencha needles on a white surface.
Overhead view of brewed Okumidori sencha, a pale yellow-green liquor in a white cup.
Yoshida Meichaen
Uji Okumidori Sencha
Sweet and buttery
$32.00
Shincha
Kumamoto Kamairicha Genmaicha tea, which includes green tea leaves and roasted rice grains.
Kumamoto Kamairicha Genmaicha - overhead view of the pale yellow-green brewed tea in a white bowl
Ocha No Kajihara
Kumamoto Kamairicha Genmaicha
Roasty and refreshing
$24.00
Shincha
Ryokuin Sencha - top-down view of the loose green sencha leaves in a white dish
Ryokuin Sencha - top-down view of the pale golden brewed tea in a bowl
Rishouen
Ryokuin Sencha
Classic Kyoto Flavour
$28.00
Shincha
Takamura Kamairicha - Dry Leaves
Overhead view of brewed Takamura kamairicha, a clear pale gold-green liquor in a white cup.
Ocha No Kajihara
Takamura Kamairicha
Round and silky
$28.00
Shincha
Honyama Koushun Sencha - top-down view of the dry green sencha leaves mounded in a white dish
Honyama Koushun Sencha - top-down view of the brewed bright yellow-green tea liquor in a white cup
Moriuchi Chanoen
Honyama Koushun Sencha
Floral and refreshing
$28.00
Shincha
A mound of green Kirari 31 sencha needles on a white surface.
Overhead view of brewed Kirari 31 sencha, a bright yellow-green liquor in a white cup.
Yamecha Kumaen
Yame Kirari 31 Sencha
Balanced and elegant
$28.00
Shincha
A mound of long, intact hand-picked Yabukita sencha needles on a white surface.
Overhead view of the brewed sencha, a pale yellow-green liquor in a white cup.
Moriuchi Chanoen
Handpicked Honyama Yabukita Sencha
Powerful and classy
$48.00
Shincha
Organic Kukicha - top-down view of the dry kukicha stems and leaves in a white dish
Organic Kukicha - top-down view of the brewed yellow-green tea liquor in a white cup
Osada Seicha
Organic Kukicha
Soft and round
$18.00
Shincha
A mound of green Ao-Sora sencha needles on a white surface.
Overhead view of brewed Ao-Sora sencha, a pale yellow-green liquor in a white cup.
Moriuchi Chanoen
Ao-Sora Sencha
Soft and creamy
$28.00
Shincha
Yame Saemidori Sencha - overhead view of a dish of flat, deep-green sencha leaves
Yame Saemidori Sencha - overhead view of the brewed sencha, a bright yellow-green liquor in a white dish
Yamecha Kumaen
Yame Saemidori Sencha
Sweet and Silky
$28.00
Shincha
Hojo - Genmaimatcha - overhead view of the loose tea leaves in a white dish
Hojo - Genmaimatcha - overhead view of the brewed green tea in a white bowl
Bashōen
Hōjō - Genmaimatcha
Warm and Silky
$28.00
Shincha
Nukata Shunmei Fukamushi Sencha - overhead view of the finely-cut dark green fukamushi sencha leaves
Nukata Shunmei Fukamushi Sencha - overhead view of a white bowl of brewed cloudy bright-green fukamushi sencha
Miyazakien
Nukata Shunmei Fukamushi Sencha
Gentle and Sweet
$18.00
Shincha
Koshihikari Genmaicha - top-down view of the dry green tea leaves and roasted rice grains in a white dish
Koshihikari Genmaicha - overhead view of the brewed pale yellow-green liquor in a white cup
Fujimien
Koshihikari Genmaicha
High-grade Japanese Rice
$18.00
Shincha
Withered Kikugawa Koushun Sencha - top-down view of the green sencha needles in a white dish
Withered Kikugawa Koushun Sencha - overhead view of the brewed yellow-green liquor in a white cup
Hattori Seicha
Withered Kikugawa Koushun Sencha
Honey and Flowers
$22.00
Shincha
Satsuma Saemidori Sencha - top-down view of the dry green sencha leaves in a white dish
Satsuma Saemidori Sencha - overhead view of the brewed yellow-green liquor in a white cup
Yamaguchien
Satsuma Saemidori Sencha
Round and Buttery
$18.00
Shincha
Honyama Shizukaori Sencha - top-down view of the dry green sencha leaves in a white dish
Honyama Shizukaori Sencha - overhead view of the brewed pale yellow-green liquor in a white cup
Moriuchi Chanoen
Honyama Shizukaori Sencha
Soft and creamy
$28.00
Shincha
Fujimien Sencha - overhead view of the dark green needle-shaped dry sencha leaves
Fujimien Sencha - overhead view of a white cup of brewed pale yellow-green sencha
Fujimien
Fujimien Sencha
Nutty and Bold
$24.00
Shincha
Koshi-no-sato Sencha - overhead view of the dark green needle-shaped dry sencha leaves
Koshi-no-sato Sencha - overhead view of a white bowl of brewed pale greenish-yellow sencha
Fujimien
Koshi-no-Sato Sencha
Crisp and Cooling
$20.00
Shincha
Wakō Sencha - overhead view of the dark green needle-shaped dry sencha leaves
Wakō Sencha - overhead view of a white bowl of brewed pale yellow-green sencha
Fujimien
Wakō Sencha
Handpicked and Elegant
$30.00
Shincha

What sets shincha apart from ‘regular’ sencha is simply the freshness — shincha is processed, refined, packaged, and sold as soon as possible so that the ephemeral aromatics of spring are preserved. In contrast, the sencha that is available throughout the majority of the year is placed into cold storage either as aracha or shiagecha, ready to be taken out and sold when it is needed.