Tezumi Insights

A shelf display of many matcha bowls in assorted glazes and colors, including black, cream and red, arranged on two wooden shelves.
April 6, 2022
The bowl where it all happens: the chawan (茶碗 - tea bowl) is one of tea’s most iconic utensils and exists in near endless variety. Here, we’ll take a look at some of the major ‘styles’ of chawan, exploring both historical and modern examples.
Close overhead view of a pale ceramic cup filled with pale yellow-green brewed tea showing fine foam on the surface.
March 21, 2022
Tea comes in such a wide variety of tastes, aromas, and flavours–from sweet and vegetal, to fruity and floral. This amazing variety...
Close-up of an orange-and-blue drip-glazed bowl filled with freshly plucked bright-green tea leaves.
March 13, 2022
It’s no secret that shading tea plants has a drastic impact on the flavour of tea. After all, it’s what gives matcha and gyokuro their characteristic aromas, powerful umami, and vibrant green colour. But how does simply blocking sunlight, something that plants need to thrive, create such extreme (and delicious) changes?
A hand reaching over rows of bright-green tea bushes growing in a cultivated tea field.
March 6, 2022
You may know that some Japanese teas, such as matcha and gyokuro, are ‘shade-grown’, but what exactly does this entail and how does it affect the taste of tea? In Part 1 of this deep dive into shaded teas, we’ll take a look at the history behind this uniquely Japanese cultivation technique and also break down the types and practices of shading that are used today. Then, in Part 2, we’ll explore the biochemical processes that are at work within the plant and how they are responsible for the characteristic tastes and aromas of shaded teas.
A green-covered tea book standing upright beside a cup of green tea, a small pink blossom and a bamboo mat.
February 25, 2022
If you’re anything like me, each time you learn anything about tea, it only makes you realise how much there is to...
Overhead view of a red-clay matcha bowl whose surface is divided into four quadrants showing different usucha foam textures.
February 15, 2022
I’m conducting a little experiment: comparing four bowls of matcha with varying levels of foam to see what impact it has on both the taste and texture of the tea, and also to find out which style works best with different types of matcha.
Overhead view of a dark ceramic teapot holding dry Japanese black tea leaves next to a white cup of brewed amber tea on a pale stone surface.
February 2, 2022
While you may not have heard of Japanese black tea, or wakoucha, it once accounted for around 60% of all Japanese tea exports. Now, it is undergoing a resurgence, but with an emphasis on quality rather than quantity.
A Beginner’s Guide to Making Tea
January 21, 2022
It’s no mystery that tea is delicious: it’s something you can relax with, develop a passion for, and always learn more about. However, don’t be intimidated by the complexity and intricacy of the teaware setups of ceremonial tea practitioners or hardcore tea enthusiasts—at its core, tea is simple. As Rikyu said: "The way of tea is nothing more than boiling water, making tea, and drinking it"
Overhead circular arrangement of small bowls of brewed Japanese teas ranging from pale green to deep amber and red, with a green tea in the center.
November 3, 2021
While you may be familiar with matcha or sencha, Japan produces over 20 distinct types of tea, which are distinguished primarily by their processing after picking. Here, we’ll take a look at Japan’s most famous and popular tea styles, alongside some rare, unique, and newly-developed types