Tezumi Insights

A tan and a dark teal Japanese kyusu teapot beside a cup of brewed green tea on a dark wooden surface.
Japanese teapots come in a wide variety of shapes, sizes, materials, and types, which can be intimidating for those just setting foot...
A layered iced matcha latte in a glass with milk below and bright-green matcha on top, with a bowl of whisked matcha and a bamboo whisk behind.
A simple summer twist on the classic matcha latte gives it a refreshing touch for warmer months. Choosing Your Ingredients The ideal...
A matcha latte with leaf latte art in a mint-green cup and saucer, with a small tin and a bamboo whisk on a wooden table.
Undoubtedly the most popular matcha-based drink, the matcha latte marries the deep, rich flavour of matcha with the mellow sweetness and creaminess...
Overhead view of a ceramic mug of matcha latte with heart latte art on a black tray, with a bamboo whisk and small dish.
Looking for a stronger, richer version of a matcha latte? Inspired by the classic cappuccino, this matcha-ccino has a stronger matcha flavour...
A concentrated stream of bright-green matcha being poured into a mint-green cup on a saucer on a wooden surface.
Just as the infinite variety of coffee drinks—from lattes and flat whites to cappuccinos and cortados—rests on the solid foundation of a...
Matcha: 7 Myths and Misconceptions
In the past few years, matcha has had a massive surge in popularity in the West. While this has made it easier...
Close overhead view of wet, steeped bright-green sencha leaves in a pale ceramic vessel.
Japanese green teas, such as sencha and gyokuro, have a reputation for being finicky and difficult to brew properly. However, once you’ve mastered the basic brewing techniques, you can use these teas’ high sensitivity to minute changes in parameters to control different flavours and aspects of the resulting infusion. The three main brewing parameters–leaf/water ratio, temperature, and infusion time–each have their unique effect on flavour extraction and work together in tandem to brew the desired cup. Here, we’ll take a look at one of these variables, temperature, and its effect on taste, aroma, and flavour.
A shelf display of many matcha bowls in assorted glazes and colors, including black, cream and red, arranged on two wooden shelves.
The bowl where it all happens: the chawan (茶碗 - tea bowl) is one of tea’s most iconic utensils and exists in near endless variety. Here, we’ll take a look at some of the major ‘styles’ of chawan, exploring both historical and modern examples.
Close overhead view of a pale ceramic cup filled with pale yellow-green brewed tea showing fine foam on the surface.
Tea comes in such a wide variety of tastes, aromas, and flavours–from sweet and vegetal, to fruity and floral. This amazing variety...