Tezumi Insights

A person cupping a small white vessel near their face to appreciate its aroma.
July 31, 2023
  One of Japan's oldest and most culturally pervasive arts is the crafting and appreciation of incense. Used in temples, tea ceremonies,...
An open hand holding a mound of freshly plucked green tea leaves above rows of tea plants.
May 29, 2023
Though the cultivation and harvesting of the tea leaves determines the quality of the raw material, the processing ultimately determines the final...
A hand cradling a fresh green tea shoot with new leaves growing in a sunlit tea field.
May 18, 2023
Since the earliest form of sencha was developed in 1738 by Nagatani Soen (永谷宗円), it has become by far the most popular...
Hot water being ladled with a bamboo hishaku into a tea bowl during a Japanese tea ceremony, with steam rising.
March 24, 2023
The soft hissing of the kettle that calms you. The deep aroma of incense that transports you. The solemn beauty of a...
Overhead view of thick, glossy bright-green koicha matcha in a grey stone bowl resting on a tatami mat.
March 6, 2023
In our Intro to Koicha guide, we introduced this richer form of matcha and presented a quick and easy method for making...
A black tray set with a matcha bowl, small dishes and a New Year ornament topped with an orange fruit.
January 21, 2023
One of Japan’s oldest tea traditions, Ōbukucha (大福茶 - good fortune tea) is the name given to a special concoction drunk around...
A brown ceramic cup of matcha with a bamboo whisk and a small orange dish on a round wooden tray.
October 30, 2022
Recently, kintsugi has enjoyed an explosion in Western popularity, owing to a growing appreciation for Japanese aesthetics and a pushback against rampant...
A hand whisking bright-green matcha with a bamboo chasen in a cream bowl, viewed from above.
October 20, 2022
As matcha’s popularity continues to rise in the West, the reports of its ‘superfood’ status and claims of its innumerable health benefits...
A houjicha latte with latte art in a mint-green cup and saucer beside a foil tea pouch and a bamboo whisk on dark wood.
September 22, 2022
As the weather begins to cool, a warm and relaxing houjicha latte is a perfect way to cozy up. Choosing Your Ingredients...