Tezumi Insights

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A carved, patterned chawan of bright-green matcha on a teal surface with a bamboo whisk and whisk holder behind.
Leaf to Bloodstream: The Emerging Tea Science of Caffeine and Theanine
There's no doubt that tea's energising and calming effects are one of the many reasons it has remained the world's favourite beverage...
A person cupping a small white vessel near their face to appreciate its aroma.
An Introduction to Japanese Incense
  One of Japan's oldest and most culturally pervasive arts is the crafting and appreciation of incense. Used in temples, tea ceremonies,...
An open hand holding a mound of freshly plucked green tea leaves above rows of tea plants.
How Sencha is Made, Part 2: Aracha Production
Though the cultivation and harvesting of the tea leaves determines the quality of the raw material, the processing ultimately determines the final...
A hand cradling a fresh green tea shoot with new leaves growing in a sunlit tea field.
How Sencha is Made, Part 1: Cultivation and Harvest
Since the earliest form of sencha was developed in 1738 by Nagatani Soen (永谷宗円), it has become by far the most popular...
Hot water being ladled with a bamboo hishaku into a tea bowl during a Japanese tea ceremony, with steam rising.
What is Chanoyu? | An Introduction to the Japanese Tea Ceremony
The soft hissing of the kettle that calms you. The deep aroma of incense that transports you. The solemn beauty of a...
Overhead view of thick, glossy bright-green koicha matcha in a grey stone bowl resting on a tatami mat.
How to Make Matcha | Advanced Koicha Technique
In our Intro to Koicha guide, we introduced this richer form of matcha and presented a quick and easy method for making...
A black tray set with a matcha bowl, small dishes and a New Year ornament topped with an orange fruit.
Ōbukucha (大福茶) Recipe - Lucky Tea for the New Year, Samurai-style
One of Japan’s oldest tea traditions, Ōbukucha (大福茶 - good fortune tea) is the name given to a special concoction drunk around...
A brown ceramic cup of matcha with a bamboo whisk and a small orange dish on a round wooden tray.
Kintsugi - History and Introduction
Recently, kintsugi has enjoyed an explosion in Western popularity, owing to a growing appreciation for Japanese aesthetics and a pushback against rampant...
A hand whisking bright-green matcha with a bamboo chasen in a cream bowl, viewed from above.
Matcha Health Science: An Evidence-Based Review
As matcha’s popularity continues to rise in the West, the reports of its ‘superfood’ status and claims of its innumerable health benefits...