Tezumi Insights

Masked workers refining tea among processing machinery in a Japanese tea factory.
April 10, 2024
Though the cultivation and harvesting of the tea leaves determines the quality of the raw material, the processing ultimately determines the final...
Overhead view of a gyokuro brewing set on a dark woven mat with cream cups, a red-clay bowl of fresh green leaves and a pouring vessel.
February 6, 2024
As one of Japan’s most luxurious and exquisite styles of tea, gyokuro demands a careful and unique approach to brewing to get...
A group of decorative Japanese tea canisters covered in washi paper with cherry-blossom and goldfish patterns.
January 25, 2024
While a great tea will taste amazing when fresh, if it's not stored well, that taste can begin to fade. We're often...
A hand whisking bright-green matcha with a bamboo chasen in a tan ceramic bowl.
January 18, 2024
If you’ve ever gone shopping for matcha (and if you’re reading this blog post, then I’m sure you have), you’ve undoubtedly come...
Beyond Shudei: The Variety of Tokoname-yaki - Tezumi
December 1, 2023
While Tokoname-yaki is famous for its iconic brick-red unglazed teapots, there is so much more to this ancient pottery town.
A labeled matcha canister beside a dark bowl of bright-green matcha powder on dark wood.
October 30, 2023
With matcha’s ever-growing popularity, it has never been easier to buy matcha outside of Japan. However, this explosion in availability did not...
Bright-green matcha being poured over milk into a glass to make a latte on a grey surface.
September 26, 2023
As the wave of matcha mania continues to sweep across the world, it has become increasingly easy to find matcha and matcha-based...
Two workers in traditional dress harvesting leaves by hand in a lush green tea field.
September 15, 2023
A term that has recently gained a lot of traction in the worlds of tea, coffee, wine, and even chocolate is the...
A carved, patterned chawan of bright-green matcha on a teal surface with a bamboo whisk and whisk holder behind.
August 31, 2023
There's no doubt that tea's energising and calming effects are one of the many reasons it has remained the world's favourite beverage...