Moegi - Yame Matcha
KogachaSnappy and refreshing, this Yame matcha can whisk up into a bracing usucha and has a strong, punchy flavour that cuts through milk for an energising latte or a vibrant mixed drink.
Moegi (萌黄) translates to bud green.
Producer: Kogacha
Region: Yame, Fukuoka
Cultivar: Blend
Harvested: May, 2025
Located in the south of Japan, Yame (八女) is best known for its shaded teas, namely gyokuro and matcha. Each year, the award for the best gyokuro in Japan usually goes to Yame (with Uji in second place).
Part of why Yame excels is their preservation of high-quality, traditional shading practices in the form of Yame Dento Hon Gyokuro (八女伝統本玉露): Yame Traditional True Gyokuro. This designation is applied to hand-picked teas shaded under straw for at least two weeks.
Outside of their gyokuro, Yame is known for finishing their teas with a relatively strong firing, imparting a nutty aroma, especially in their matcha and sencha.
Brewing Instructions
Kogacha (古賀茶)
Remaining a family business to this day, Kogacha is headed by Koga Satoko, a Nihoncha Advisor and Associate Professor of the Urasenke school of Tea Ceremony. Head of tea blending is 7th-dan chashi Koga Kazuhiro with 6th-dan chashi and Nihoncha Instructor Koga Tomoko managing the team.
Founded in 1938, Kogacha is dedicated to promoting and improving the true flavour of Yamecha: tea from Yame, Fukuoka. One of their specialties, and a tea well-known from the area, is gyokuro. Additionally, Kogacha produces matcha, sencha, and even experiments with white-leaf teas.