Tezumi Insights

Matcha Shortage | Part 2: Current Situation and the Future
In Part 1, I did my best to summarise 800 or so years of matcha production in order to provide the relevant...
Matcha Shortage, Part 1: A Brief Overview of the Matcha Industry
Not so breaking news: there’s a matcha shortage. While there are already dozens and dozens of articles and podcasts about the shortage,...
2025 Holiday Gift Guide
Whether you need a gift for a tea addict or want to convert your family and friends, we have you covered for...
What is Shincha? Exploring Japan's Freshest Tea
Every year, around April and May, the Japanese tea world is thrust into “Shincha Season”. If you’ve been around Japanese green tea...
Our Top Ten Tokyo Tea Destinations
As professional tea enthusiasts, we’re often asked for recommendations on where to best experience Japanese tea while visiting Japan. As our full...
How Sencha is Made, Part 3: Shiage (Refining)
Though the cultivation and harvesting of the tea leaves determines the quality of the raw material, the processing ultimately determines the final...